HARRISON PRINCE is a graphic designer and visual communication specialist with more than 30 years of experience building and managing brand identity programs for companies and organizations, linking brand to all aspects of their communication and marketing environment, including print collateral, display and visual design for websites and social media.
“I’m a designer. Essentially, that means I solve problems. To do that effectively, I have to understand the client’s goals, which means I do research and gather information. The more informed I am, the better solutions I can provide.
Design is a process. It is not magic. I don’t sit around chanting until my ‘muse’ shows up.
In my case, that elusive creative spark rarely appears until well after the fundamental work is under way.
Design is a discipline, with rules and guidelines to be observed and obeyed. To those of us who kneel at the altars of Good Taste, Responsibility and Professionalism, there are no shortcuts or magic formulas.
Oh, my MacBook Pro isn’t magic either and only does what I tell it.”